The European Union has introduced new rules aimed at promoting transparency in online retail sales. Under these new rules, online retailers must display prices in a clear and transparent manner, including any additional charges such as shipping or taxes.
The rules were introduced in response to growing consumer concerns about hidden costs and misleading pricing practices in online sales. Many consumers have reported being surprised by unexpected charges, such as shipping or handling fees, that were not clearly disclosed at the time of purchase.
Prices displayed in online sales are regulated at EU level
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Author: Kristina Dosen
Category:
Fiscal subject related
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2389
Content accuracy validation date:
12.04.2023
Content accuracy validation time:
10:00h
To address these concerns, the European Union has adopted new regulations requiring online retailers to display the total price of goods and services, including all taxes and fees, at the beginning of the ordering process. This means that consumers will be able to see the final price of a product or service, including any additional charges, before they make a purchase.
The regulations also require online retailers to provide clear and concise information about delivery and payment methods, as well as any additional charges that may be incurred during the ordering process. This information must be presented in a way that is easy to understand and accessible to all consumers.
In addition to these new rules, the European Union has also introduced regulations aimed at reducing the use of misleading or aggressive marketing practices in online sales. Under these regulations, online retailers are prohibited from using false or misleading information to promote their products or services, and are required to provide clear and accurate information about the terms and conditions of their offers.
The new regulations apply to all online retailers operating within the European Union, regardless of their location or the location of their customers. Retailers who fail to comply with these regulations may be subject to fines and other penalties.
Overall, these new regulations are aimed at promoting transparency and protecting consumer rights in online retail sales. As a consumer, it is important to be aware of these regulations and to report any violations to the relevant authorities. By doing so, we can help ensure that online sales are conducted in a fair and transparent manner.