E-commerce is a booming sector in Estonia, a small Baltic country known for its digital innovation and e-government services. In 2021, e-commerce turnover in Estonia was 2.5 billion euros, and e-commerce accounted for 15 percent of total retail trade. There are over 6,000 e-stores in Estonia, and 98 percent of Estonians aged 16–74 use the Internet. More than 90 percent of the population aged 16–74 has used e-commerce.
E-commerce in Estonia: What sellers need to know
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Author: Kristina Dosen
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Fiscal subject related
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1149
Content accuracy validation date:
16.06.2023
Content accuracy validation time:
08:24h
Estonia is part of the European Union and follows EU e-commerce regulations. The main authority that regulates e-commerce in Estonia is the Consumer Protection and Technical Regulatory Authority. Sellers who want to sell online in Estonia need to comply with the Consumer Protection Act, VAT Act, and Accounting Act, as well as other relevant laws and standards.
Some of the rights and obligations of the seller in e-commerce are:
- The seller must provide clear and accurate information about the product or service, the price, the delivery costs, the payment methods, the cancellation policy, the warranty, and the complaint procedure.
- The seller must deliver the product or service within 30 days of receiving the order, unless otherwise agreed upon with the buyer.
- The seller must issue a receipt or an invoice to the buyer, either printed or electronic. E-receipts are becoming the norm in Estonia, as they are convenient and eco-friendly. E-receipts can be sent from the merchant to the buyer or to the company account via various platforms and applications.
- The seller must respect the buyer's right to withdraw from the contract within 14 days of receiving the product or service without giving any reason. The seller must refund the buyer within 14 days of receiving the returned product or service.
E-commerce in Estonia offers many opportunities for sellers who want to reach a tech-savvy and affluent market. However, sellers also need to be aware of their rights and obligations and follow the rules and regulations that apply to e-commerce.
If you want to find out more about the basic country overview of Estonia, please visit: https://www.fiscal-requirements.com/documents/825
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