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Public Slovenia Author: Ivana Picajkić
Starting January 1, 2025, Slovenia will increase the VAT rate on sugary and flavored beverages from 9.5% to 22% as part of its public health strategy to reduce sugar consumption. This measure aims to discourage excessive intake of sugary drinks and aligns with global efforts to combat obesity and related health issues.
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Content accuracy validation date: 26.12.2024
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Starting January 1, 2025, Slovenia will implement a new value-added tax (VAT) rate of 22% on sugary and flavored beverages. This change represents a significant increase from the current reduced VAT rate of 9.5%. The new tax will apply to beverages that contain added sugars, sweeteners, or flavorings, encompassing a wide range of popular drinks.

The introduction of this higher VAT rate is part of Slovenia's broader public health strategy aimed at reducing sugar consumption among its citizens. By increasing the cost of sugary beverages, the government hopes to discourage excessive consumption and promote healthier lifestyle choices. This initiative aligns with global trends where similar measures have been adopted to combat rising obesity rates and associated health issues linked to high sugar intake.

This tax reform is not just about increasing revenue; it is also intended to support public health policies by making sugary drinks less financially accessible. As part of this effort, the government aims to raise awareness about the health risks associated with consuming high-sugar products, particularly among young people who are more susceptible to marketing influences.

Overall, the introduction of the 22% VAT on sugary and flavored beverages reflects Slovenia's commitment to improving public health while also adapting its tax framework to better serve its economy and citizens. As these changes take effect, they will be closely monitored for their impact on consumer behavior and public health outcomes in Slovenia.

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